Faktor-Faktor yang Mempengaruhi Minat Mahasiswa Asuransi Syariah Menjadi Agen di Industri Asuransi: Studi Kasus Pada PT Asuransi Prudensial Syariah Binjai

Abstract

This study aims to determine the factors that influence the interest of Islamic insurance students to become agents in the insurance industry at PT Asuransi Prudential Syariah Binjai. Agents play an important role in insurance companies, and agents are also very aware of all the products they sell to customers as a form of responsibility to customers to obtain clear and accurate information about the products provided. The data used in this study are primary data and secondary data. The research method used is a qualitative research method with a descriptive analysis approach. The results showed that the factors that influence students' desire to become agents in the insurance industry are motivation, understanding of insurance products, commission income, working hours of insurance agents. Insurance and bonuses are factors that motivate students to become agents in the insurance industry. insurance business. Sharia Prudential Insurance Industry in Binjai. Motivation, understanding of insurance products, commission income, working hours of insurance agents and income bonuses are factors that motivate students to become agents in the Prudential Syariah insurance industry in Binjai.

Keywords: Insurance, Agent, Motivation, Commission, Hours of Work.