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The purpose of this research is to find out why the public interest in sharia insurance products is not too high, which is based on various factors of consideration both from the community and from the management of Islamic insurance companies. This study uses a qualitative approach, using data processing techniques based on interviews, observations, and documentation related to this research. The research results obtained are factors that are of interest to the community towards sharia insurance products, which must maintain a good reputation reflecting the quality and quantity of sharia insurance products and this is an assessment of the community itself. So that the better reputation of Islamic insurance will be an attraction for the public interest in Islamic insurance products.
Keywords: Islamic Insurance, Interest, Influence.
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