Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian pada Restoran Modern dan Tradisional

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Acep Samsudin
Rusdi Hidayat
Indy Melva Adinda Marsha
Nabiilah Shinta Ramadhani
Cantika Aura Jahzy
Muhammad Galih Wijaya

Abstract

 


In modern times like today, people have two options for choosing food, namely fast food that can be purchased at modern restaurants and regional specialties that can be purchased at traditional restaurants. The research in this journal aims to find various factors that influence people's decisions in purchasing food at modern and traditional restaurants. The research method used in this research is the study of literature and literature. The results show that consumer purchasing decisions are influenced by actual and ideal state, affection factors, consumer satisfaction factors with products, and social factors.


Keywords: Modern Restaurant, Traditional Restaurant, Purchase Decision Factors.

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How to Cite
SamsudinA., HidayatR., MarshaI. M. A., RamadhaniN. S., JahzyC. A., & WijayaM. G. (2023). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian pada Restoran Modern dan Tradisional. El-Mujtama: Jurnal Pengabdian Masyarakat, 3(2), 467-472. https://doi.org/10.47467/elmujtama.v3i2.2724
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