Pengaruh Kualitas Pelayanan terhadap Keputusan Konsumen Dalam Menggunakkan Jasa pada PT BCA

Main Article Content

Acep Samsudin
Rusdi Hidayat
Kinanti Sekar Kirana
lvira Aprilia Primastika
Alvianti Notia Pramesti
Dela Kristiana
Priscilia Salsabilah

Abstract

This study aims to determine the effect of Quality of Service Characteristics on Customer Satisfaction in the PT. Bank Central Asia (BCA). The analytical technique used is to collect data sources that are used as objects. The results of the study indicate that the quality of service simultaneously affects customer satisfaction in PT. Bank Central Asia (BCA). The quality of services that include variables Responsiveness, Empathy, Assurance, and Reliability in a partial effect on customer satisfaction in PT. Bank Central Asia (BCA).


Keywords: Responsiveness, Empathy, Assurance, Reliability and customer satisfaction

Downloads

Download data is not yet available.

Article Details

How to Cite
SamsudinA., HidayatR., KiranaK. S., Primastika lvira A., PramestiA. N., KristianaD., & SalsabilahP. (2023). Pengaruh Kualitas Pelayanan terhadap Keputusan Konsumen Dalam Menggunakkan Jasa pada PT BCA. El-Mujtama: Jurnal Pengabdian Masyarakat, 3(2), 531-538. https://doi.org/10.47467/elmujtama.v3i2.2777
Section
Articles

Most read articles by the same author(s)

<< < 1 2 3 4 > >>