ManBiz: Journal of Management and Business

Pengaruh Komunukasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah

2023-07-27T11:33:13+00:00

To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness and efficiency of integrated marketing messages. An entrepreneur's ability to sell his brand will be aided by the knowledge, understanding and application of integrated marketing communications. The purpose of this study is to conduct a theoretical investigation of the relationship between entrepreneurship and integrated marketing communication as a marketing promotion approach. If done right, integrated marketing communications can help entrepreneurs introduce, form a positive impression, and retain clients for their companies.

Keywords: Communication, Marketing, Entrepreneurship.

Peran Kewirausahaan Berbasis Digital Dalam Mengurangi Tingkat Pengangguran

2023-07-27T11:33:13+00:00

The creation of entrepreneurs (entrepreneurs) is an alternative solution to various problems in society such as poverty and social inequality, increasing unemployment of productive age and depleting energy supplies, all of which require creative and innovative actions. Entrepreneurship is people who are able to turn an opportunity into a profitable business, which is processed through creativity, innovation and uniqueness in making a product and dares to take all possible risks that come with it and does not make it easy to despair if it fails in building the business. In this case, the author examines that entrepreneurship participates in the development of the country, digital-based entrepreneurship utilizes increasingly sophisticated technology, digital-based entrepreneurship as a solution in reducing the unemployment rate, the number of unemployed in Indonesia, entrepreneurship is something that must be instilled by young people and the people of Indonesia.

Keywords: Entrepreneurship, Digital, Unemployment.

Analisis Dampak Covid-19 pada Volume Transaksi Saham dan Harga Saham:

2023-07-27T11:33:13+00:00

The reason for this study was to decide the effect of Coronavirus on stock exchange volume and stock costs. The object of this exploration is a gathering of transportation organizations recorded on the Indonesia Stock Exchange in 2020. The populace in this study is 42 transportation organizations. What's more, the example utilized is upwards of 20 organizations. This study utilizes optional information. The information examination strategy utilized in this exploration is elucidating subjective information examination method. The consequences of this study demonstrate that the volume of stock exchanges and costs impacted by the COVID-19 pandemic diminished, upwards of three organizations, including area, air and ocean transportation, which encountered a decay. What's more, that accomplished an increment upwards of 4 organizations, remembering ocean transportation organizations and land transportation organizations for delivery administrations.

Kewirausahaan Sosial Dalam Perspektif Ekonomi Islam

2023-07-27T11:33:13+00:00

Business is a movement to satisfy needs that are overwhelmingly popular by many gatherings. Business venture today has encountered a change in direction from one benefit to another situated to be a social mission. Social business venture/social business exercises viewed as an option in taking care of monetary issues social. As a country where most individuals are Muslims what's more, considering the inescapable development of social business venture, then Islamic financial matters accompanies a perspective on data about the connection between friendly business and the upsides of Islamic regulation. Social exercises business when seen from the execution program plays practically a similar part with the point of Islamic financial matters itself with an end goal to increment development and financial prosperity. This study utilizes the writing survey strategy, in particular by gather a few ideas that are ordered from the exploration factors then, at that point, consolidated into another logical review. Moreover, the reason for making This examination is to add a little reference to the investigation of Social Entrepreneurship in the viewpoint of Islamic Economics.

Optimalisasi Pendayagunaan Zakat Melalui Program Beasiswa Prestasi Tahun 2017-2020:

2023-07-27T11:33:13+00:00

This study was conducted to determine whether the utilization of zakat carried out by Dompet Dhuafa Waspada (DDW) in collaboration with UPZ Bank SUMUT through0the achievement scholarship program has been running optimally or not. The0purpose of this study is to find0out how the zakat utilization mechanism is applied by DDW, especially in the merit scholarship program in the Dompet Dhuafa Waspada2 North Sumatra, and to find out how the impact of awarding merit scholarships has on increasing the entrepreneurial desire of the scholarship beneficiaries which leads to the conclusion whether the utilization of scholarships is beneficial. What is done by the underprivileged wallet is alert that it is optimal or not optimal. This study use a descriptive approach0with the type of research is qualitative, so0the data analysis used is0descriptive qualitative0analysis. The results of this study indicate that the achievement scholarship program run by DDW in collaboration with UPZ Bank SUMUT has been running optimally. It is evident from the amount of funds obtained since 2017-2020 which has increased, as well as all the efforts they have made to make this program better and more effective. Then this achievement scholarship program has also resulted in significant changes to the lives of the scholarship beneficiaries, starting from the assistance in education costs, increasing skills and knowledge about entrepreneurship. However, there is still a need for further improvements in the implementation of this program so that this program continues to improve and be more optimal.

Keywords: Utilization of zakat, Achievement Scholarship, optimization

Strategi Rumah Yatim Ar-Rahman Kota Medan Dalam Pengoptimalisasian Dana Zakat, Infaq dan Shadaqh

2023-07-27T11:33:13+00:00

This research is about strategies and optimizing the management of zakat, infaq and shadaqah at the Ar Rahman Orphanage in Medan City. This study started from the author's observations of social care embodied by zakat, infaq and sadaqah as a form of a Muslim's faith to help ease the burden of Muslims, thus making the Muslims prosperous. The purpose of this research is to find out the constraints and efforts as well as strategies in optimizing ZIS funds. The method used in this study uses a descriptive method, namely by collecting interview data, observation, and documentation studies. The results of the study show that the Ar-Rahman Orphanage in Medan City in the strategy of increasing fundraising has 3 strategies, namely the first program strategy which consists of 7 main programs, namely humanitarian programs, orphans and poor self-reliance programs, da'wah programs, educational programs, economic programs, utilization programs, and health programs. In addition to these programs in the Infaq Sadaqah program there is one program called Ifsoh bound. . The obstacles faced in implementing the marketing strategy of the Ar-Rahman Orphans House in Medan City, are the lack of knowledge about zakat in the community, then many people do not understand zakat, infaq, alms through the Orphans and Dhuafa Institutions.

Keyword : Dhuafa Orphanage, Strategy, ZIS

Analisis Promotion Mix Terhadap Pemasaran Layanan Kontruksi Pada PT Khafi Multi Perkasa

2023-10-05T06:55:05+00:00

This study aims to determine the results of the analysis of the promotion mix on the marketing of goods and services as well as the forms of construction services that exist at PT. Khafi Multi Mighty. The type of method in this research is a qualitative type with a descriptive approach that is directed to be explained in greater detail about the actual situation that occurs in the field. This study also conducted direct interviews addressed to the Director of the company PT. Khafi Multi Mighty. This study shows the results that the promotion mix has not been implemented by employees so that it does not have a significant effect on service marketing, this is evidenced by their marketing method which only uses three components contained in the promotion mix. So that the services offered have not yet reached the desired point of satisfaction because the marketing system that.

Keywords: Service Quality, Promotion Mix

Analisis Diversifikasi, Merger, dan Akuisis Perusahaan

2023-07-27T11:33:13+00:00

This research aims to analyze the diversification, mergers and acquisitions of manufacturing companies in Indonesia. The research method used is descriptive qualitative analysis with a literature study approach. The results show that the diversification analysis was developed with various objectives including increasing growth when the existing market/product has reached a maturity stage, maintaining stability by spreading the risk of profit fluctuations, increasing credibility in the capital market, to avoid dependence on a single item or product in circulation. in the market, fulfill the wishes of unsatisfied consumers, increase the attractiveness or interest of consumers, increase sales turnover, increase profits by using the same ingredients, and prevent consumer boredom.

Keywords: Diversification, Mergers, and Company Acquisitions.

Pengambilan Keputusan Dalam Organisasi

2023-07-27T11:33:13+00:00

Decision making is an alternative solution to the selection process to solve a problem. Leaders depend entirely on the provision of technical and conceptual skills. The method used is a qualitative method with a descriptive type. A literature review is a systematic, unambiguous, and reproducible approach to data collection techniques or materials in this journal design that are derived from literature research. The findings show that the decision-making process of an organization requires attention to the stages that must be passed, appropriate decision-making techniques to be applied, attention to factors that influence decision-making to produce good decisions and achieve organizational goals.

Keyword Decision, Organizational Behavior

Peranan Pengelolaan Keuangan sebagai Pertanggungjawaban dalam Pembelanjaan Dana Desa Sesuai Standar Akuntansi Pemerintah di Desa Bah Jambi III Kecamatan Tanah Jawa Kabupaten Simalungun

2023-07-27T11:33:13+00:00

This study aims to identify and describe the Role of Financial Management as Accountability in Spending Village Funds According to Government Accounting Standards in Bah Jambi III Village, Tanah Jawa District, Simalungun Regency. Method The approach in this research is a qualitative approach with a descriptive research type. The data sources used are primary data obtained by interviews and direct observation and secondary data obtained from related documents. The research location is located in Bah Jambi III Village, Tanah Jwa District, Simalungun Regency. The results of this study indicate that (1) The village financial management mechanism is regulated in Law Number 6 of 2014 concerning Villages which explains that there are 5 cycles of financial management mechanisms, namely. planning, implementation, administration, reporting, accountability. (2) While the obstacles faced by the village government are low human resource capacity, disbursement of village funds, government. (3) In Application of Government Accounting Standards No. 01 in village financial accountability. Reporting and financial accountability have not implemented Government Accounting Standards No. 01, because the Financial Report for accountability made by Bah Jambi III Village

Keyword: Financial Management, village funds, accountability, government accounting standars

Hubungan antara Gaya Kepemimpinan Partisipatif Vroom-Yetton dan Motivasi Belajar Siswa di Lembaga Pendidikan Indonesia

2023-07-27T11:33:13+00:00

This literature review research aims to explore the relationship between the Vroom-Yetton participatory leadership style and students' motivation to learn at school. The method used is an analysis of empirical studies and the latest literature relevant to the research topic. The results showed that the Vroom-Yetton participatory leadership style had a positive impact on students' learning motivation at school. This leadership style involves active participation of students in making decisions related to learning programs and the learning environment. Students are given the opportunity to express their opinions, provide feedback, and make decisions together with educational leaders and teachers. This study shows that students who are involved in decision-making and are given an active role in learning feel more valued and have a sense of ownership of their learning. This can increase students' learning motivation and help them to achieve their academic goals. In addition, the Vroom-Yetton participatory leadership style also allows teachers to obtain better feedback from students regarding their learning experiences. Teachers can use this feedback to modify the learning program and learning environment according to the needs of students, thereby increasing their motivation to learn. In conclusion, this study shows that the Vroom-Yetton participatory leadership style can have a positive impact on students' motivation to learn at school. Therefore, educational leaders should consider implementing the Vroom-Yetton participatory leadership style in learning environments to increase students' motivation to learn and the overall quality of education. Further studies can be conducted to explore more deeply the impact of the Vroom-Yetton participatory leadership style on student motivation in different educational environment.

Keywords: Teacher Leadership Style; Participative Leadership Style; Vroom Yetton's Participative Leadership Style; Student's motivation to study

Situational Leadership in Islamic Education:

2023-07-27T11:33:13+00:00

The Islamic boarding schools are the oldest Islamic educational institutions in IndonesiaIndonesia but still exists in building and developing education in Indonesia to date. The uniqueness of the role of Islamic boarding schools is certainly inseparable from this professionalism and the intelligence of the kiai in leading the pesantren education community. It is at this point that the main reason for this research is raised. The main focus in the discussion is the Kiai's situational leadership skills which focus on skills in diagnosing, skills flexibility his leadership style and partners for success. It is a qualitative research with a phenomenological approach. Data collection techniques with observation and interviews. Data analysis technique with data condensation, data display and conclusion drawing/verifying. The results of this study include the Kyai's skills in diagnosing by giving a potential test to the pesantren community which aims to determine the ability and commitment of subordinates.flexibility Various leadership styles depend on the competence and commitment of the pesantren community.

Keywords: skills, situational leadership, kiai

Penanaman Nilai-Nilai Kewirausahaan Pada Divisi Ekonomi Kreatif DEMA STAI Al-Hamidiyah Jakarta

2023-07-27T11:33:12+00:00

This research has objectives including: (1) knowing the implementation of instilling entrepreneurial values in the creative economy division, (2) discussing inhibiting factors and supporting factors for the cultivation of entrepreneurial values in the creative economy division, (3) solutions in overcoming inhibiting factors. The research approach used is a qualitative approach with data collection through interviews, observation, documentation. Data analysis uses three stages, namely data reduction, data presentation, conclusions. The results of the study explained that: (1) the creative economy division was given the cultivation of entrepreneurial values; the value of cooperation; responsibility; creativity with the pre-order system activities at STAI Al-Hamidiyah Jakarta, (2) inhibiting factors in instilling entrepreneurial values; communication and cooperation between members of the creative economy division are poorly established; The means of entrepreneurship at STAI Al-Hamidiyah Jakarta are inadequate, then supporting factors include; DEMA supervisors and lecturers support the pre-order system in the creative economy division; BPH contributes to the implementation of the pre-order system in the creative economy division, (3) The solution in overcoming inhibiting factors is to consistently hold meetings to evaluate pre-order and creative activities in promoting the products of the Creative Economy Division to be visible to the campus and provided support through means in entrepreneurship. The conclusion is that the entrepreneurial values in the creative economy division that have been instilled consist of three values, namely the value of cooperation between division members in managing products, the value of responsibility in the duties of their respective members, and the value of creativity in managing selling products.

Keywords: Entrepreneurial Values, Creative Economy

Analisis Peran Underwriter dalam Menyeleksi Risiko pada Produk Asuransi Jiwa Syariah di Allianz Cabang Kota Padang

2023-07-27T11:33:12+00:00

This study aims at the role of the underwriter in selecting in sharia life insurance products, knowing the obstacles encountered by the underwriter in selecting the risk and the solutions applied to overcome these obstacles, and knowing the underwriting process of sharia life insurance at allianz padang city branch . The type of research used is descriptive research, with a qualitative approach. The conclusions of this study briefly are: (1) Underwriters have an important role in insurance companies because underwriters determine whether the insurance coverage can be accommodated by the company or not. (2) Obstacles encountered by underwriters in selecting risks are the availability of incomplete participant data, previous experience data of the insured and prospective insured not providing the desired budget and benefits, while the solution is to contact the agent concerned to obtain additional information needed by the underwriter, apply analysis to groups of prospective insurance participants as new participants, and provide standard premium rates and benefits. (3) The underwriting process begins when marketing applies for SPPA until the issuance

Keywords: Underwriting, Underwriter, Sharia Life Insurance

Sistem Pengelolaan dan Pengembangan Wakaf secara Produktif di Pondok Pesantren Al-Uswah Kuala Kabupaten Langkat menurut Undang-Undang No. 41 Tahun 2004 tentang Wakaf

2023-10-05T06:55:05+00:00

The purpose of this study was to determine the productive waqf management and development system at the Al-Uswah Kuala Islamic Boarding School, Langkat Regency, and also to find out the forms of productive waqf management and development at the Al-Uswah Kuala Islamic Boarding School, Langkat Regency. This type of research includes empirical research with a qualitative approach. The subject of this study involved the Chairperson of the Al-Uswah Kuala Islamic Boarding School Foundation, Nazhir Waqf, and the Community, with a qualitative descriptive research analysis. The results of the research conducted show that the waqf management and development system productively at the Al-Uswah Kuala Islamic Boarding School, Langkat Regency is carried out by administering and collecting data on waqf assets, then recording them in a notarial deed so that they have permanent legal force, and carrying out maximum supervision so that the utilization Waqf assets are in accordance with their function and main objective, which is to develop Islamic education as a place to nurture true Muslims. Then, the productive management and development of waqf at the Al-Uswah Kuala Islamic Boarding School in Langkat Regency is carried out in two forms, namely the physical form in which waqf assets are developed by adding and constructing various buildings needed in the educational process at the institution. Apart from that, it is also being developed in the form of waqf management policies especially for the needs of the students, for example providing free tuition fees for orphans and high achieving students so as to help the Muslim community (santri's parents). While the form of waqf assets is distributed to the surrounding community in the form of donations such as groceries and so on at certain moments. So that the productive management and development of waqf assets is in accordance with Law no. 41 of 2004 concerning Waqf.

Sistem Pendistribusian Zakat oleh Baznas Kabupaten Langkat Menurut Undang – Undang No. 23 Tahun 2011 tentang Pengelolaan Zakat: Studi Kasus di Desa Karang Rejo, Kec. Stabat, Kab. Langkat

2023-10-05T06:55:05+00:00

UU no. 23 of 2011 concerning Zakat Management as a complement to the previous law, namely Law no. 38 of 1999. This law provides institutional strengthening in integrated zakat management into a unified integrated system. In turn, the National Amil Zakat Agency becomes the only institution holding zakat authority, and the Amil Zakat Institution as a partner in assisting the National Amil Zakat Agency, as well as government oversight as a regulator. The research aims to answer the problem of how the distribution of zakat according to zakat law no. 23 of 2011 in Kab. Langkat. How is the zakat distribution system by BAZNAS Langkat Regency in Karang Rejo Village. What are the factors that cause delays in the BAZNAS distribution system in Langkat Regency. How is the strategy carried out by BAZNAS Langkat Regency to increase the collection and effectiveness in distributing zakat in Karang Rejo Village, Langkat Regency. This research is a qualitative research using a legal sociology approach. The types of data used in this study are primary data and secondary data, secondary data as initial data obtained from primary and secondary legal materials, then followed by primary data or field data obtained from documents and interviews with several Amil Agency officials Langkat District National Zakat. The results of the study show that the National Amil Zakat Agency in Langkat Regency has not run optimally in the distribution of zakat due to several obstacles, one of which is the lack of synergy with the local government in terms of regulations that have an impact on non-optimal distribution.

Pengaruh Citra Perusahaan (Corporate Image) terhadap Loyalitas Nasabah dengan Kepuasan Nasabah sebagai Variabel Intervening pada Bank Syariah Indonesia (BSI) Kantor Cabang Pembantu Binjai Sudirman

2024-01-03T11:20:08+00:00

Customer loyalty is an absolute guide for banks to ensure survival in their business, because customer loyalty is the pinnacle of achievement in the banking business. By getting loyal customers, banks are able to create great opportunities to expand their marketing network and maintain the viability of the company. This study aims to determine the effect of corporate image on customer loyalty with customer satisfaction as an intervening variable. This study uses quantitative methods and associative approaches, data collection techniques using questionnaires. The population and sample consisted of 98 customers at BSI KCP Sudirman Binjai using the Side Purposive technique. Data were analyzed by simple linear regression and intervening methods. The results of this study indicate that the Corporate Image Variable has an effect on Customer Loyalty and the Customer Satisfaction Variable is able to strengthen the influence of Corporate Image on Customer Loyalty.

Pengaruh Promosi melalui Media Sosial Instagram terhadap Peningkatan Penjualan di Raniapetshop

2024-01-03T11:20:08+00:00

This study aims to determine the effect of Instagram social media promotion on increasing sales at Raniapetshop. In this study, researchers used a quantitative approach with sampling by filling out a questionnaire on google form. The use of descriptive analysis methods processed using SPSS software as many as 70 respondents. The results of this study indicate that the promotion variable has no positive and significant effect on increasing sales. The social media variable has a positive effect on increasing sales. After this research is conducted, it will then be used by Raniapetshop as a reference for the future in promotional activities on Instagram social media, to be able to facilitate the delivery of information with Instagram content and interact with consumers so that later it will encourage consumers to interact with other consumers and can encourage increased sales at Raniapetshop. It is also expected that further research can develop the current model with the addition of variables or may use the current model but with a different concept.

Pengaruh Kebijakan Dividen, Kebijakan Hutang, dan Board Study Diversity terhadap Nilai Perusahaan: Studi Kasus pada Perusahaan Sektor Healthcare yang Terdaftar pada Bursa Efek Indonesia Periode 2018-2022

2024-01-03T11:20:08+00:00

The Healthcare sector is known to have experienced various dynamics in the last five years, including during the pandemic since 2020, which has had implications for financial performance and company value. This research aims to examine and analyze the influence of dividend policy, debt policy, and board study diversity on company value. Data was obtained using secondary data from companies in the healthcare sector listed on the Indonesia Stock Exchange for the period 2018 to 2022. Purposive sampling was used as a technique in this research, then a total of 5 final samples of companies were obtained after removing outlier data from the research object. Firm value is measured using the Tobin's Q method. The DPR ratio is used to measure dividend policy, while DER is used to measure debt policy, and Board Study Diversity is measured based on the ratio of board of directors with a background in economics and business studies compared to the total board of directors using panel data regression. Eviews. Test classical assumptions and test hypotheses with partial tests and simultaneous tests. This research explains that dividend policy has a positive and significant effect on company value, debt policy has a negative and significant effect on company value, while Board Study Diversity has no significant effect on company value. It is hoped that the company can improve its investment strategy in the policies it takes to ensure stability and increase company value.

Analisis Model Proporsi Tabarru’ dan Ujrah pada Bisnis Asuransi Jiwa Syariah di Indonesia

2024-01-03T11:20:08+00:00

This research aims to analyze the Tabarru and Ujrah Proportion Model in the Sharia General Insurance Business in Indonesia, specifically what factors influence the determination of the tabarru' and ujrah proportions and their correlation with financial performance. This research uses a qualitative descriptive research method. The subject of this research is the tabarru and ujrah fund proportion model, while the object of the research is the Sharia General Insurance Company where the full Islamic system is registered on the OJK website. Data analysis techniques are ways or methods of processing and processing data into results or information that are valid and easily understood by the general public, so this research uses data reduction techniques, presenting data and drawing conclusions. The results of the research show 1) Contextual constructs include the construct of claims, crackdown activities, and aspects of company finance that influence the company's financial performance. Claims have a significant effect on the proportion of tabarru' funds. 2) Claims are the rights of sharia insurance participants when they experience a disaster, the funds used in paying claims by sharia insurance companies against participants are obtained from the tabarru' fund pool so that when the claim burden increases it requires a large proportion of tabarru' funds, thus encouraging the company to increase the proportion of tabarru' funds. 3). This research also produced a construct correlation model, namely the claim construct, the company's financial aspects, and crackaful activities which influence the proportion of tabarru' and ujrah along with the proportion of tabarru' ujrah which influences the company's financial performance. This research is able to form a model in determining the proportions of tabarru' and ujrah so that this model can be used as a basic model for subsequent researchers.

Strategi Pengembangan Pariwisata Halal di Kabupaten Padang Lawas Utara

2024-01-03T11:20:08+00:00

This research aims to find out the strategy for developing halal tourism in North Padang Lawas Regency, and how halal tourism is mapped. Where the method used in this research is a descriptive qualitative method. Using data collection methods, namely interview, observation and documentation methods. The analysis used is SWOT analysis, namely by looking for strengths, weaknesses, opportunities and threats in developing halal tourism in North Padang Lawas Regency. Based on the SWOT results that have been carried out, the highest value is obtained from the SO value, namely 3.014. Therefore, the SO strategy must be developed and implemented to the maximum extent possible in order to develop tourism in North Padang Lawas. halal tourism in North Padang Lawas Regency. The strategy for developing halal tourism in North Padang Lawas Regency has many strengths for developing halal tourism, where tourism development must be carried out in a focused and serious manner. The strengths that tourism in North Padang Lawas has to develop are the availability of food, places of worship for Muslims, how to dress for people who have covered their private parts, support from the government, as well as promoting halal tourism which will make it easier for people to know about tourism in Padang Regency. Old North.

Pengaruh Kebijakan Deviden terhadap Volatilitas Harga Saham

2024-01-03T11:20:08+00:00

This study aims to examine the effect of dividend policy on stock price volatility. Dividend policy is measured through the proxies of dividend payout ratio, dividend yield and dividend per share. This research also adds control variables in the form of profit volatility and company growth. Stock price volatility was measured using Baskin's Model (1989). The sample used in this study is 49 financial sector companies listed on the Indonesia Stock Exchange from 2014-2019 and have met the qualifications of the research criteria. Determination of the sample is determined by purposive sampling method which produces 294 annual report data of companies engaged in the financial sector. This study uses panel data regression. This study was conducted with the aim of examining the effect of dividend policy variables with the proxies of dividend payout ratio, dividend yield and dividend per share on stock price volatility. This research resulted in dividend payout ratio, dividend per share and dividend yield significant negative effect on stock price volatility.

Strategi Pemasaran dan Inovasi Produk dalam Keberlanjutan Bisnis: Studi Kasus UMKM di Masa Pandemi

2024-04-24T06:50:50+00:00

Marketing and innovation strategies are the key to success inining a business, success determined by victory in the face of competition using established strategies to innovate with their business. Innovation in UMKM can be seen through three dimensions: process innovation, product innovation, and management system innovation. In this case product innovation becomes the most important part to improve UMKM performance. In its implementation, paying attention to the ideal time and how to innovate is an important thing when the entrepreneur will implement the necessary marketing strategy. Marketing startups and product innovations are the key to success inining a business, success is determined by victory in the face of competition using established strategies to innovate with the business. In the implementation of marketing strategies as well as product innovation should pay attention to the ideal time and how things innovate is important when the entrepreneur will implement the necessary marketing strategy. keywords : strategy UMKM, marketing, inovation

Artikel Tentang Perencanaan dan Pengembangan Bisnis

2024-04-24T06:50:51+00:00

The important process known as business planning and development allows an organization to establish the strategies, goals, and tactics necessary to grow and succeed in the long term. Businesses are faced with many complex challenges in the current era of globalization, ranging from intense competition to rapid market changes. Therefore, careful business planning is essential to anticipate changes and take advantage of emerging opportunities. In this abstract, business planning and development is very important in today's dynamic business environment. Internal and external environmental analysis, goal setting, strategy development, resource allocation, and implementation are the main steps in the business planning process, which will be discussed thoroughly. In addition, this abstract will show how leadership, innovation, and information technology help business planning and development well. Organizations can optimize performance, increase competitiveness, and better face challenges by emphasizing holistic and sustainable business planning and development. Understanding market, consumer and industry trends is important amidst global uncertainty. Therefore, this abstract emphasizes how important it is to monitor the business environment and be flexible when changing business planning strategies to adapt to changes.

Perencanaan Strategi Bisnis Usaha Online: UMKM

2024-04-24T06:50:51+00:00

The development of micro, small and medium enterprises (MSMEs) requires a joint role in the environment from both regulators and other companies. The Business Competition Supervisory Commission (KPPU) together with the Ministry of Cooperatives and SMEs signed a memorandum of understanding to form a task force to monitor partnerships established between SMEs and large industries. This article explores the programs organized by the Ministry of Cooperatives and Small and Medium Enterprises for the development of MSMEs. Through literature and online research about company programs, researchers can compare them with government policy programs to analyze the accuracy of expert programs. The research results show that the joint Business Competition Supervisory Commission (KPPU) program can fulfill the policies of the Ministry of Cooperatives and SMEs stipulated in the 2020-2024 Strategic Plan.