Sugmentasi Pasar dan Positioning pada Perusahaan Asuransi 

Main Article Content

M. Nasir
Nuri Aslami

Abstract

The success of an insurance company must be successful in marketing a product contained in an insurance company, and the company must know very well who the target consumers are, therefore a marketing strategy and market segmentation are needed as well as the target market target which is more precise in determining the segment and target market. targeted by the insurance company so that ithe company is able to compete in the market.


Keywords: marketing strategy, market segment and positioning


 

Downloads

Download data is not yet available.

Article Details

How to Cite
NasirM., & AslamiN. (2022). Sugmentasi Pasar dan Positioning pada Perusahaan Asuransi . Mimbar Kampus: Jurnal Pendidikan Dan Agama Islam, 21(2), 118-127. https://doi.org/10.47467/mk.v21i2.903
Section
Articles

Most read articles by the same author(s)

<< < 1 2 3 4 5 > >>