Personal Selling Dalam Meningkatkan Penjualan Polis Asuransi PT Prudential Life Assurance Syariah Cabang Binjai

Abstract

This research was conducted at PT. Prudential Life Assurance Medan branch. The type of research used is descriptive qualitative research and field research, using document study tools, interviews and observations. The final step in the research method is data analysis. There are 200 licensed marketers. Both work actively and passively. The number of customer premiums fluctuates every year. So the results of the study show that the level of sales of policies and premiums cannot be separated from the popularity and image of a good company in the eyes of the community and the competence of a marketer or agent in personal selling activities carried out as well as the efforts made by agents who play a role in maintaining and increasing market share. market by always maintaining good communication with policyholders.

 Keywords: Personal Selling, Sales, Insurance Policy