Peranan Anggota DPRD Sumatera Utara Fraksi Hanura Dalam Mengupayakan Aspirasi Masyarakat

Abstract

Despite its reputation as a maritime nation, Indonesia's export-import activities with other nations are unavoidable. Obviously, these activities necessitate effective communication and comprehension. This study aims to investigate how the use of English contributes to an increase in import and export marketing. This study relies on a literature review to answer questions about the role of English, how it is used, and the effects of using English for business and marketing purposes. This study's findings demonstrate the significance of English as the language of instruction or lingua franca in marketing and business. The tourism and hospitality industries are the most common users of English. For marketing and business purposes, it is not necessary to use standard or correct English. The majority of studies demonstrate that English significantly influences import and export marketing.

Keywords:English;ImportExport;Marketing